IT company website - product page design

My project with DENEVY originally started with the sole focus on juno.one. However, over the course of time it turned out that DENEVY as such is also up for a change, when it comes to its client-facing side. Me and the team of 2 other designers have been given the task to think of a completely re-worked branding of DENEVY, and build a new website based on that.

The mind mapping

For the stakeholders, it was key that the new brand image fulfilled the following criteria: 

• professional 

• sleek and visual

• blue (as it was the CEO's favorite color :) )

The ideation phase

Our main goal was to keep the general idea behind the company clear, while dressing it into a more polished and better organized design, that aimed to:

• offer an improved information structure of the website for better usability

• be easier to navigate thanks to the revamp of the navigation menu

• improve maintenance down the line thanks to upgrade of used technologies 

• offer more contrasting colors and improved text formatting for better accessibility 

So we got to work, and after several rounds of iterations, the following branding was born. 

The original design

The architecture and wireframing phase

The IT industry is quite an easy source of best practices and ideas that just work. Therefore, as a UX (and in this case, partly also UI) designer, it is once again not my job to reinvent the wheel, but to make sure that the website design:

a) adheres to industry standards and best practices

b) has a functional information structure 

c) is readable and easy to navigate, even for a 1st time visitor

Website information architecture

Wireframing

tbd

Final designs